Grand Opening of Atlantis The Royal Hotel
Dubai UAE
2023
“As Beyonce hit her last high note the heavens above the luxury resort exploded with fireworks shooting out from the hotel itself, and also from boats strategically placed in the waters around it. The result was an extravaganza of the highest order…”
Harpers Bazaar Arabia
Ahead of its Feb. 10 opening, Atlantis The Royal threw a massive three-day launch event with a star-studded guest list. A massive fireworks display illuminated the airspace around the six-tower, luxury hotel. Beyonce and Swedish House Mafia performed amongst a star studded guest list including Kendall Jenner, Rebel Wilson, Chloe x Halle, Ellen Pompeo, Liam Payne, Bar Rafaeliand and Edward Enninful.
Team
How we got there
This private event was 5 years in the making! Attending the event were 1000 travel influencers and writers, plus the UEA prime minister and the ruler of Dubai. PPI served as the overall Lighting Designer for the event, and coordinated the creative teams from both Beyonce and Swedish House Mafia. Over 1800 lighting fixtures were spread across the 5 acre site and 44 story building using existing IT infrastructure for data distribution.
"Being introduced with an extravagant light display, Beyonce appeared at the top of the stage in a stunning yellow gown."
The Daily Mail
"This is it. Our moment is finally here to reveal Atlantis The Royal as the world's most ultra-luxury entertainment resort. Openings of resorts like this one only come around once or twice in a decade, and we can't wait to share it with the world," Tim Kelly, Managing Director of Atlantis Dubai, said in a previous statement, teasing guests with "an experience they'll never forget."
People Magazine
