![Paramore](https://images.prismic.io/theplayground/0dd269e9-2f60-4ffe-8331-d3c924ed4037_Zachary_Gray_4.jpg?auto=compress%2Cformat&fit=max&w=3840)
Paramore
This Is Why Tour
2023
"A dazzling show brimming with nostalgia, authenticity, and evolution..."
Rock Sound
![](/_next/static/media/quote-3d.9bdebba4.png)
Paramore’s production for their 2023 tour was the result of a collaboration between production designers Trevor Ahlstrand and Sooner Routhier and creative director Mike Kluge of Cour Content.
Team
![](https://images.prismic.io/theplayground/3879593a-2fb8-4744-8823-93999ba4fbc1_trevor.png?auto=compress%2Cformat&fit=max&w=1080)
![](https://images.prismic.io/theplayground/5041181b-d8b8-43fc-b001-2d08aea84c24_sooner.png?auto=compress%2Cformat&fit=max&w=1080)
![](https://images.prismic.io/theplayground/1ce1620f-f693-4a70-9743-3d02f818f76e_Mike+Kluge.png?auto=compress%2Cformat&fit=max&w=1920)
![](https://images.prismic.io/theplayground/4eca7489-88ea-42ca-8504-12a326316976_Brett+Bolton.png?auto=compress%2Cformat&fit=max&w=1080)
![](https://images.prismic.io/theplayground/b1679931-d79b-40fb-a5dc-ecb2cbcee377_Bobby+grey.png?auto=compress%2Cformat&fit=max&w=1080)
Bobby Grey
Lighting Programmer
![](https://images.prismic.io/theplayground/3d4b2273-2419-4545-87d0-abcf6c4e4de4_Nikita.png?auto=compress%2Cformat&fit=max&w=1080)
Nikita Jakovlev
Lighting Programmer
![](https://images.prismic.io/theplayground/8c29d7ec-7195-4c10-b970-aa53ef47521d_kyle+lovan.png?auto=compress%2Cformat&fit=max&w=1080)
Kyle Lovan
Lighting Programmer
![](https://images.prismic.io/theplayground/c40f519f-09f2-45be-86ce-2db38ef1a0f0_chris+smith.png?auto=compress%2Cformat&fit=max&w=1080)
Chris Smith
Lighting Programmer
![](https://images.prismic.io/theplayground/8cda4d98-7cc9-42c1-9781-8b7a360b0745_chad+peters.png?auto=compress%2Cformat&fit=max&w=1080)
Chad Peters
Associate Lighting Designer and Lighting Director
![](https://images.prismic.io/theplayground/23a9e3fe-1ea4-404e-a93c-81b152221b84_ciara.png?auto=compress%2Cformat&fit=max&w=1080)
![](https://images.prismic.io/theplayground/32661253-9a13-4b13-86b8-70bae3ac2700_allison.png?auto=compress%2Cformat&fit=max&w=1080)
Allison Ciccarelli
Creative Producer
![](https://images.prismic.io/theplayground/a8bb9405-3ebb-4be4-8954-13f23f550cc0_niccolo.png?auto=compress%2Cformat&fit=max&w=1080)
Niccolo Cascino
Creative Management
![Red Bull](https://images.prismic.io/theplayground/2a1a6d79-428c-404d-bc89-10fd08874cd1_IMG_5254.jpg?auto=compress%2Cformat&fit=max&w=3840)
How we got there
We were inspired by our favorite cinematic set designers to create a vintage design that placed the band in a setting fit for a 1970’s sci fi film.
Stucco, red carpet, large blocky trapezoids, and a funky shadowbox with fins all accompanied by Mike Kluge’s gorgeous content.
![Work](https://images.prismic.io/theplayground/6f4bb949-309f-408d-8316-bbe2c745d880_IMG_5542.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/theplayground/90ee03f1-10a4-4e26-a2ad-fea6bbf31856_Grey+Scale+Model.png?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/theplayground/9919487d-555b-4aa7-990f-18857f93cfab_Shadowbox+2.png?auto=compress%2Cformat&fit=max&w=3840)
![Paramore](https://images.prismic.io/theplayground/8cc65ef1-3d10-46b2-ab7d-6f0a6ed81105_Zachary+Gray+2.jpg?auto=compress%2Cformat&rect=0%2C0%2C2500%2C1500&w=3840&fit=max)
"A full maelstrom of rock 'n' roll extravaganza"
Variety Magazine
![Paramore](https://images.prismic.io/theplayground/10bb240f-a172-49d4-9442-fa5139492154_Paramore_23_ATL-4.jpg?auto=compress%2Cformat&fit=max&w=3840)
![Paramore](https://images.prismic.io/theplayground/fae9034b-deb5-4245-b867-de4d300a760c_Zachary+Gray+1.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/theplayground/44375815-56df-4e9f-a3df-af0b1988ee85_Paramore_23_ATL-55.jpg?auto=compress%2Cformat&fit=max&w=3840)
![Paramore](https://images.prismic.io/theplayground/78998183-7529-48ea-b79c-e43f0844cf26_Zachary_Gray_3.jpg?auto=compress%2Cformat&fit=max&w=3840)
“fireworks, confetti and streamers blasted off as colorful lights and strobes flashed across the crowd, a full maelstrom of rock ‘n’ roll extravagance.”
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