Corinne Merolla
Corinne Merolla, known as Coey to most, is an architect and multidisciplinary artist who has become a prominent force in the world of entertainment, production design, and art direction.
Born in the United States and raised in Argentina, Merolla brings a unique cultural fusion to every project she touches.
From a young age, she was drawn to art and music, exploring various creative disciplines before ultimately finding in show design and architecture the perfect medium to blend her passions for spatial design, storytelling, and the performing arts.
Her career began with the design and management of scenic builds for opera performances and immersive multimedia installations across Europe and South America, including collaborations with the artistic team of Cirque du Soleil. This foundation in classical scenography and architectural design paved the way for her transition into the music and entertainment industry, where she has carved out a space as a bold, imaginative creative leader.
Today, Corinne specializes in show design, creative and art direction, and immersive experiences that transcend genre and language.
She is known for crafting culturally rich visual narratives that merge architectural principles with musical expression, delivering spectacular, emotionally resonant experiences for audiences around the world.
She attributes her successful and the smooth realization of each project to working with industry-leading experts, stellar team members, and drawing inspiration from diverse cultural and artistic backgrounds.
Coey weaves worlds on stage, from the raw pulse of punk rock and the intimacy of indie folk, to the rhythm of Latin reggaeton, the gloss of pop, and the grandeur of opera.
An architect of emotion, magic and space, she crafts stories that transcend language, culture, and genre.
In recent years, Corinne has joined forces with Sooner Routhier as part of a powerhouse female duo under The Playground Creative´s umbrella, co-directing and designing major worldwide productions such as Green Day’s Saviors World Tour, Noah Kahan’s “We’ll All Be Here Forever” Tour and SNL debut, Young the Giant’s U.S. Tour, and Zayn Malik’s return on The Tonight Show and in London.
She has also directed full-scale Latin pop shows for Manuel Turizo, performances for Diplo, and appearances at high-profile events like Los 40 Music Awards in Spain, and many many others.
Beyond the stage, she designs large-scale immersive urban installations, architectural experiences, and curates festivals from concept to execution, blending her architectural background with artistic storytelling.
